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Creative offer

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Exercise 1
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Exercise 2
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Exercise 3
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Preparing an advertisement

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Exercise 4
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Exercise 5
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Exercise 6
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Advertising agency offer

Our advertising agency offers comprehensive services in the advertising industrym70ce5e2c0a32f094_1536080399777_0advertising industry. We create a positive imagem70ce5e2c0a32f094_1536080441317_0image of a brand that stays in the mind of the customer for a long time. We work with clients from all over the country. These are both individual clients as well as companies and institutions. We have already helped several dozen brandsm70ce5e2c0a32f094_1536080444897_0brands to establish a strong marketm70ce5e2c0a32f094_1536080457895_0market position. Our specialty is internet marketingm70ce5e2c0a32f094_1536080467405_0internet marketing, marketing‑mixm70ce5e2c0a32f094_1536080471458_0marketing‑mix, advertising in traditional mediam70ce5e2c0a32f094_1536080472583_0traditional media, in compact publicationsm70ce5e2c0a32f094_1536080473285_0compact publications and extensive brand service in social mediam70ce5e2c0a32f094_1536080474771_0social media. We invite clients from all over Poland into a cooperation. You will not be disappointed with us. We perfectly understand that good advertisingm70ce5e2c0a32f094_1536080475647_0advertising is half the battle. You can find more information on our agency's websitem70ce5e2c0a32f094_1536080476933_0website.

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launch campaign

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Exercise 7
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Exercise 8
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Advertising services agreement

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Pictures

1. MARKET PENETRATION STRATEGY

The graphic symbolically illustrates the market penetration strategy.

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Source: Funmedia, cc0.

2. MARKET PENETRATION STRATEGY

The graphic symbolically illustrates the market penetration strategy.

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3. MARKET DEVELOPMENT STRATEGY

The graphic symbolically illustrates the market development strategy.

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Game

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Dictionary

mihcamg16f51376978c1_1498134ihcamg_779
advertising (n. U) // ˈædvətaɪzɪŋ
advertising (n. U) // ˈædvətaɪzɪŋ

reklama

mg4ikij16f51376978c1_1498134g4ikij_465
advertising agency / advertising agencies (n. C) // ˈæd.və.taɪ.zɪŋ ˈeɪ.dʒən.si / ˈæd.və.taɪ.zɪŋ ˈeɪ.dʒən.siz
advertising agency / advertising agencies (n. C) // ˈæd.və.taɪ.zɪŋ ˈeɪ.dʒən.si / ˈæd.və.taɪ.zɪŋ ˈeɪ.dʒən.siz

agencja reklamowa

mnhjdgg16f51376978c1_1498134nhjdgg_340
advertising campaign / advertising campaigns (n. C) // ˈæd.və.taɪ.zɪŋ kæmˈpeɪn / ˈæd.və.taɪ.zɪŋ kæmˈpeɪnz
advertising campaign / advertising campaigns (n. C) // ˈæd.və.taɪ.zɪŋ kæmˈpeɪn / ˈæd.və.taɪ.zɪŋ kæmˈpeɪnz

kampania reklamowa

mgi3mah16f51376978c1_1498134gi3mah_296
advertising film / advertising films (n. C) // ˈæd.və.taɪ.zɪŋ fɪlm / ˈæd.və.taɪ.zɪŋ fɪlmz
advertising film / advertising films (n. C) // ˈæd.və.taɪ.zɪŋ fɪlm / ˈæd.və.taɪ.zɪŋ fɪlmz

film reklamowy

mb2ede416f51376978c1_1498134b2ede4_640
advertising industry (n. usually singular) // ˈæd.və.taɪ.zɪŋ ˈɪn.də.stri
advertising industry (n. usually singular) // ˈæd.və.taɪ.zɪŋ ˈɪn.də.stri

branża reklamowa

mgcjhgb16f51376978c1_1498134gcjhgb_407
advertising services (n. plural) // ˈæd.və.taɪ.zɪŋ ˈsɜː.vɪs / ˈæd.və.taɪ.zɪŋ ˈsɜː.vɪsɪz
advertising services (n. plural) // ˈæd.və.taɪ.zɪŋ ˈsɜː.vɪs / ˈæd.və.taɪ.zɪŋ ˈsɜː.vɪsɪz

usługi reklamowe

mc84e9416f51376978c1_1498134c84e94_992
brand / brands (n. C) // brænd / brændz
brand / brands (n. C) // brænd / brændz

marka

memmjab16f51376978c1_1498134emmjab_343
client / clients (n. C) // ˈklaɪ.ənt / ˈklaɪ.ənts
client / clients (n. C) // ˈklaɪ.ənt / ˈklaɪ.ənts

klient

mnjm54h16f51376978c1_1498134njm54h_337
compact publication / compact publications (n. C) // kəmˈpækt ˌpʌb.lɪˈkeɪ.ʃən / kəmˈpækt ˌpʌb.lɪˈkeɪ.ʃənz
compact publication / compact publications (n. C) // kəmˈpækt ˌpʌb.lɪˈkeɪ.ʃən / kəmˈpækt ˌpʌb.lɪˈkeɪ.ʃənz

publikacja zwarta

m9m4neh16f51376978c1_14981349m4neh_759
company / companies (n. C) // ˈkʌm.pə.ni / ˈkʌm.pə.niz
company / companies (n. C) // ˈkʌm.pə.ni / ˈkʌm.pə.niz

przedsiębiorstwo

mbffn3j16f51376978c1_1498134bffn3j_912
competing companies (n. plural) // kəmˈpiːtɪŋ ˈkʌm.pə.niz
competing companies (n. plural) // kəmˈpiːtɪŋ ˈkʌm.pə.niz

firmy konkurencyjne

mcb346716f51376978c1_1498134cb3467_546
computer program / computer programs (n. C) // kəmˈpjuː.tə ˈprəʊ.ɡræm / kəmˈpjuː.tə ˈprəʊ.ɡræmz
computer program / computer programs (n. C) // kəmˈpjuː.tə ˈprəʊ.ɡræm / kəmˈpjuː.tə ˈprəʊ.ɡræmz

program komputerowy

mfggh6n16f51376978c1_1498134fggh6n_454
contract / contracts (n. C) // ˈkɒn.trækt / ˈkɒn.trækts
contract / contracts (n. C) // ˈkɒn.trækt / ˈkɒn.trækts

umowa

mh6i9gh16f51376978c1_1498134h6i9gh_373
Contractor / contractors (n. C) // kənˈtræk.tə / kənˈtræk.təz
Contractor / contractors (n. C) // kənˈtræk.tə / kənˈtræk.təz

wykonawca

mge544j16f51376978c1_1498134ge544j_905
creative director / creative directors (n. C) // kriˈeɪ.tɪv daɪˈrek.tə / kriˈeɪ.tɪv daɪˈrek.təz
creative director / creative directors (n. C) // kriˈeɪ.tɪv daɪˈrek.tə / kriˈeɪ.tɪv daɪˈrek.təz

dyrektor kreatywny

m8a7eab16f51376978c1_14981348a7eab_393
creative offer / creative offers (n. C) // kriˈeɪ.tɪv ˈɒf.ə / kriˈeɪ.tɪv ˈɒf.əz
creative offer / creative offers (n. C) // kriˈeɪ.tɪv ˈɒf.ə / kriˈeɪ.tɪv ˈɒf.əz

oferta kreatywna

m70ce5e2c0a32f094_1541441385304_0
customer / customers (n. C) // ˈkʌs.tə.mə / ˈkʌs.tə.məz
customer / customers (n. C) // ˈkʌs.tə.mə / ˈkʌs.tə.məz

klient

mjgbmnd16f51376978c1_1498134jgbmnd_606
diagram drawing / diagram drawings (n. C) // ˈdaɪ.ə.ɡræm ˈdrɔː.ɪŋ / ˈdaɪ.ə.ɡræm ˈdrɔː.ɪŋz
diagram drawing / diagram drawings (n. C) // ˈdaɪ.ə.ɡræm ˈdrɔː.ɪŋ / ˈdaɪ.ə.ɡræm ˈdrɔː.ɪŋz

diagram rysunkowy

mhkankc16f51376978c1_1498134hkankc_129
frame / frames (n. C) // freɪm / freɪmz
frame / frames (n. C) // freɪm / freɪmz

klatka

m9fkjcm16f51376978c1_14981349fkjcm_900
guidelines (n. plural) // ˈɡaɪd.laɪnz
guidelines (n. plural) // ˈɡaɪd.laɪnz

wytyczne

mfb2bcg16f51376978c1_1498134fb2bcg_186
image / images (n. C) // ˈɪm.ɪdʒ / ˈɪm.ɪdʒɪz
image / images (n. C) // ˈɪm.ɪdʒ / ˈɪm.ɪdʒɪz

wizerunek

mbe5bge16f51376978c1_1498134be5bge_670
improve (n. v) // ɪmˈpruːv
improve (n. v) // ɪmˈpruːv

ulepszyć

m5j2m3h16f51376978c1_14981345j2m3h_955
in writing (phrase) // ɪn ˈraɪ.tɪŋ
in writing (phrase) // ɪn ˈraɪ.tɪŋ

na piśmie

m7ab3i416f51376978c1_14981347ab3i4_650
income / incomes (n. C or U) // ˈɪn.kʌm / ˈɪn.kʌmz
income / incomes (n. C or U) // ˈɪn.kʌm / ˈɪn.kʌmz

dochód

mcdk8jh16f51376978c1_1498134cdk8jh_801
industry / industries (n. C) // ˈɪn.də.stri / ˈɪn.də.striz
industry / industries (n. C) // ˈɪn.də.stri / ˈɪn.də.striz

branża

mi8jd3g16f51376978c1_1498134i8jd3g_835
internet marketing (n. U) // ˈɪn.tə.net ˈmɑː.kɪ.tɪŋ
internet marketing (n. U) // ˈɪn.tə.net ˈmɑː.kɪ.tɪŋ

marketing internetowy

m6kknhg16f51376978c1_14981346kknhg_323
invoice / invoices (n. C) // ˈɪn.vɔɪs / ˈɪn.vɔɪsɪz
invoice / invoices (n. C) // ˈɪn.vɔɪs / ˈɪn.vɔɪsɪz

faktura

mh6bkb516f51376978c1_1498134h6bkb5_409
key feature / key features (n. C) // kiː ˈfiː.tʃə / kiː ˈfiː.tʃəz
key feature / key features (n. C) // kiː ˈfiː.tʃə / kiː ˈfiː.tʃəz

kluczowa cecha

mj7375916f51376978c1_1498134j73759_524
launch campaign / launch campaigns (n. C) // lɔːntʃ kæmˈpeɪn / lɔːntʃ kæmˈpeɪnz
launch campaign / launch campaigns (n. C) // lɔːntʃ kæmˈpeɪn / lɔːntʃ kæmˈpeɪnz

kampania wprowadzająca

m7ehjkh16f51376978c1_14981347ehjkh_964
logotype / logotypes (n. C) // ˈlɒɡəʊtʌɪp / ˈlɒɡəʊtʌɪps
logotype / logotypes (n. C) // ˈlɒɡəʊtʌɪp / ˈlɒɡəʊtʌɪps

logotyp

mb2c7ah16f51376978c1_1498134b2c7ah_826
mark / marks (n. C) // mɑːk / mɑːks
mark / marks (n. C) // mɑːk / mɑːks

znak

mfmgmdd16f51376978c1_1498134fmgmdd_189
market / markets (n. C) // ˈmɑː.kɪt / ˈmɑː.kɪts
market / markets (n. C) // ˈmɑː.kɪt / ˈmɑː.kɪts

rynek

m7539cm16f51376978c1_14981347539cm_153
market development strategy / market development strategies (n. C) // ˈmɑː.kɪt dɪˈvel.əp.mənt ˈstræt.ə.dʒi / ˈmɑː.kɪt dɪˈvel.əp.mənt ˈstræt.ə.dʒiz
market development strategy / market development strategies (n. C) // ˈmɑː.kɪt dɪˈvel.əp.mənt ˈstræt.ə.dʒi / ˈmɑː.kɪt dɪˈvel.əp.mənt ˈstræt.ə.dʒiz

strategia rozwoju rynku

m2hgagf16f51376978c1_14981342hgagf_803
market penetration strategy / market penetration strategies (n. C) // ˈmɑː.kɪt ˈpen.ɪ.treɪʃən ˈstræt.ə.dʒi / ˈmɑː.kɪt ˈpen.ɪ.treɪʃən ˈstræt.ə.dʒiz
market penetration strategy / market penetration strategies (n. C) // ˈmɑː.kɪt ˈpen.ɪ.treɪʃən ˈstræt.ə.dʒi / ˈmɑː.kɪt ˈpen.ɪ.treɪʃən ˈstræt.ə.dʒiz

strategia penetracji rynku

mfc5aa316f51376978c1_1498134fc5aa3_799
market segment / market segments (n. C) // ˈmɑː.kɪt ˈseɡ.mənt / ˈmɑː.kɪt ˈseɡ.mənts
market segment / market segments (n. C) // ˈmɑː.kɪt ˈseɡ.mənt / ˈmɑː.kɪt ˈseɡ.mənts

segment rynku

m8ajmab16f51376978c1_14981348ajmab_777
marketing strategy / marketing strategies (n. C) // ˈmɑː.kɪ.tɪŋ ˈstræt.ə.dʒi / ˈmɑː.kɪ.tɪŋ ˈstræt.ə.dʒiz
marketing strategy / marketing strategies (n. C) // ˈmɑː.kɪ.tɪŋ ˈstræt.ə.dʒi / ˈmɑː.kɪ.tɪŋ ˈstræt.ə.dʒiz

strategia marketingowa

m29e8kb16f51376978c1_149813429e8kb_821
marketing‑mix / marketing mixes (n. C) // ˈmɑː.kɪ.tɪŋ‑mɪks / ˈmɑː.kɪ.tɪŋ‑mɪksɪz
marketing‑mix / marketing mixes (n. C) // ˈmɑː.kɪ.tɪŋ‑mɪks / ˈmɑː.kɪ.tɪŋ‑mɪksɪz

marketing‑mix

mnbfd5a16f51376978c1_1498134nbfd5a_834
material / materials (n. C or U) // məˈtɪə.ri.əl / məˈtɪə.ri.əlz
material / materials (n. C or U) // məˈtɪə.ri.əl / məˈtɪə.ri.əlz

materiał

m2knfdf16f51376978c1_14981342knfdf_883
media strategy / media strategies (n. C) // ˈmiː.di.ə ˈstræt.ə.dʒi / ˈmiː.di.ə ˈstræt.ə.dʒiz
media strategy / media strategies (n. C) // ˈmiː.di.ə ˈstræt.ə.dʒi / ˈmiː.di.ə ˈstræt.ə.dʒiz

strategia medialna

m8kf8gi16f51376978c1_14981348kf8gi_829
modernising (n. U) // ˈmɑd·əˌnɑɪzɪŋ
modernising (n. U) // ˈmɑd·əˌnɑɪzɪŋ

modernizacja

mei2bad16f51376978c1_1498134ei2bad_190
multimedia presentation / multimedia presentations (n. C) // ˌmʌl.tiˈmiː.di.ə ˌprez.ənˈteɪ.ʃən / ˌmʌl.tiˈmiː.di.ə ˌprez.ənˈteɪ.ʃənz
multimedia presentation / multimedia presentations (n. C) // ˌmʌl.tiˈmiː.di.ə ˌprez.ənˈteɪ.ʃən / ˌmʌl.tiˈmiː.di.ə ˌprez.ənˈteɪ.ʃənz

prezentacja multimedialna

maaf4fg16f51376978c1_1498134aaf4fg_881
new media (n. plural) // njuː ˈmiː.di.ə
new media (n. plural) // njuː ˈmiː.di.ə

nowe media

mhcj2fe16f51376978c1_1498134hcj2fe_154
Ordering Party / ordering parties (n. C) // ˈɔːdərɪŋ ˈpɑː.ti / ˈɔːdərɪŋ ˈpɑː.tiz
Ordering Party / ordering parties (n. C) // ˈɔːdərɪŋ ˈpɑː.ti / ˈɔːdərɪŋ ˈpɑː.tiz

zamawiający

m5n6b4i16f51376978c1_14981345n6b4i_825
packaging (n. U) // ˈpæk.ɪ.dʒɪŋ
packaging (n. U) // ˈpæk.ɪ.dʒɪŋ

opakowanie

mgbe6gb16f51376978c1_1498134gbe6gb_882
product / products (n. C) // ˈprɒd.ʌkt / ˈprɒd.ʌkts
product / products (n. C) // ˈprɒd.ʌkt / ˈprɒd.ʌkts

produkt

m6imfch16f51376978c1_14981346imfch_852
product development strategy / product development strategies (n. C) // ˈprɒd.ʌkt dɪˈvel.əp.mənt ˈstræt.ə.dʒi / ˈprɒd.ʌkt dɪˈvel.əp.mənt ˈstræt.ə.dʒiz
product development strategy / product development strategies (n. C) // ˈprɒd.ʌkt dɪˈvel.əp.mənt ˈstræt.ə.dʒi / ˈprɒd.ʌkt dɪˈvel.əp.mənt ˈstræt.ə.dʒiz

strategia rozwoju produktu

mkhfg4k16f51376978c1_1498134khfg4k_429
product distinguishing features (n. plural) // ˈprɒd.ʌkt dɪˈstɪŋ.ɡwɪ.ʃɪŋ ˈfiː.tʃəz
product distinguishing features (n. plural) // ˈprɒd.ʌkt dɪˈstɪŋ.ɡwɪ.ʃɪŋ ˈfiː.tʃəz

wyróżniki produktu

mgh2bfa16f51376978c1_1498134gh2bfa_731
product lifecycle / product lifecycles (n. C) // ˈprɒd.ʌkt ˈlaɪf ˌsaɪ.kəl / ˈprɒd.ʌkt ˈlaɪf ˌsaɪ.kəlz
product lifecycle / product lifecycles (n. C) // ˈprɒd.ʌkt ˈlaɪf ˌsaɪ.kəl / ˈprɒd.ʌkt ˈlaɪf ˌsaɪ.kəlz

cykl życia produktu

mmjk6dk16f51376978c1_1498134mjk6dk_484
profit / profits (n. C) // ˈprɒf.ɪt / ˈprɒf.ɪts
profit / profits (n. C) // ˈprɒf.ɪt / ˈprɒf.ɪts

zysk

maajij216f51376978c1_1498134aajij2_771
remuneration / remunerations (n. C or U) // rɪˌmjuː.nərˈeɪ.ʃən / rɪˌmjuː.nərˈeɪ.ʃənz
remuneration / remunerations (n. C or U) // rɪˌmjuː.nərˈeɪ.ʃən / rɪˌmjuː.nərˈeɪ.ʃənz

wynagrodzenie

mn93na816f51376978c1_1498134n93na8_980
script for an advertisement / scripts for advertisements (n. C) // skrɪpt fər ən ədˈvɜː.tɪs.mənt / skrɪpts fər ədˈvɜː.tɪs.mənts
script for an advertisement / scripts for advertisements (n. C) // skrɪpt fər ən ədˈvɜː.tɪs.mənt / skrɪpts fər ədˈvɜː.tɪs.mənts

scenariusz reklamy

ma5ehg316f51376978c1_1498134a5ehg3_915
segmentation of the market (n. U) // ˌseɡmenˈteɪʃən əv ðə ˈmɑː.kɪt
segmentation of the market (n. U) // ˌseɡmenˈteɪʃən əv ðə ˈmɑː.kɪt

segmentacja rynku

m86c4dg16f51376978c1_149813486c4dg_799
social media (n. plural) // ˈsəʊ.ʃəl ˈmiː.di.ə
social media (n. plural) // ˈsəʊ.ʃəl ˈmiː.di.ə

media społecznościowe

mmdhicn16f51376978c1_1498134mdhicn_646
storyboard / storyboards (n. C) // ˈstɔː.ri.bɔːd / ˈstɔː.ri.bɔːdz
storyboard / storyboards (n. C) // ˈstɔː.ri.bɔːd / ˈstɔː.ri.bɔːdz

storyboard

m5n4ji616f51376978c1_14981345n4ji6_721
target group / target groups (n. C) // ˈtɑː.ɡɪt ɡruːp / ˈtɑː.ɡɪt ɡruːps
target group / target groups (n. C) // ˈtɑː.ɡɪt ɡruːp / ˈtɑː.ɡɪt ɡruːps

grupa docelowa

m9bca7i16f51376978c1_14981349bca7i_433
team cooperation (n. U) // tiːm kəʊˌɒp.ərˈeɪ.ʃən
team cooperation (n. U) // tiːm kəʊˌɒp.ərˈeɪ.ʃən

współpraca zespołu

mfh3idk16f51376978c1_1498134fh3idk_634
third party / third parties (n. C) // θɜːd ˈpɑː.ti / θɜːd ˈpɑː.tiz
third party / third parties (n. C) // θɜːd ˈpɑː.ti / θɜːd ˈpɑː.tiz

osoba trzecia

mb46kn616f51376978c1_1498134b46kn6_114
traditional media (n. plural) // trəˈdɪʃ.ən.əl ˈmiː.di.ə
traditional media (n. plural) // trəˈdɪʃ.ən.əl ˈmiː.di.ə

media tradycyjne

makjcbb16f51376978c1_1498134akjcbb_804
VAT (n. U) // ˌviː.eɪˈtiː
VAT (n. U) // ˌviː.eɪˈtiː

podatek VAT

maf7eh716f51376978c1_1498134af7eh7_487
website / websites (n. C) // ˈweb.saɪt / ˈweb.saɪts
website / websites (n. C) // ˈweb.saɪt / ˈweb.saɪts

strona internetowa