After watching the film, decide, which of the following statements are true, and which are false. Po obejrzeniu filmu, zdecyduj, które z poniższych wypowiedzi są prawdziwe, a które fałszywe.
Prawda
Fałsz
The advertising agency employee calls the client with a new offer.
□
□
The agency employee reminds himself to the client by mentioning their previous e-mail correspondence.
□
□
The client’s company has decided to cooperate with this advertising agency.
□
□
The employee explains he has found a mistake in the offer he sent.
□
□
The mistake concerned the size of advertising posters.
□
□
The client does not want to analyse the commercial offer once more.
□
□
The price of business cards offered by this agency was quite competitive.
□
□
The advertising agency does not specialise in direct mail services.
□
□
Source: Funmedia, cc0.
R1FV5feptfbof1
Exercise 2
reklama
reklama
Present Simple, or Present Continuous? Choose the correct answer. Present simple czy present continuous? wybierz prawidłową odpowiedź.
specializing, am sending, am understanding, look, specialize, am not disturb, having, am understand, am call, are specializing, are always trying, send, sending, call, always trying, is looking, am looking, understand, am not disturbing, am calling, don’t disturb, have, always try, am having
I hope I .................................. you.
I .................................. in connection with our previous e-mail correspondence.
Of course I .................................. your choice.
We .................................. to meet the needs of the client
Yes, I .................................. it at this moment.
I .................................. , I have a meeting at 12, can we meet at 1pm?
I .................................. at the offer now, and I can’t see a mistake.
Yes, we .................................. in various advertising methods.
Source: Funmedia, cc0.
Re64Bisa9qSUy1
Exercise 3
reklama
reklama
After watching the film, match Polish terms with their translations. Po obejrzeniu filmu, połącz polskie terminy z ich tłumaczeniami.
środek reklamy, reklama kinowa, reklama pocztowa, oferta handlowa, plakat reklamowy, arkusz kalkulacyjny, konkurencyjny, wizytówka, cena, cennik
After watching the voiced animation, fill in the gaps in the sentences. Use the word bank. Po obejrzeniu animacji z lektorem, uzupełnij luki w zdaniach. Skorzystaj z banku słów.
production and print of company materials, the scope of its impact, success, detailed project, non-visual elements, visual elements, Corporate identity, system
.................................................................................. is a reflection of all information related to a given company, product or service.
The corporate identity .................................................................................. consists of visual and non-visual elements.
The broader the plan is treated, the greater ..................................................................................
Basic .................................................................................. of corporate identity include company symbols - logotype and slogan, stamps, type and size of fonts or leaflets and gadgets
Apart from the visual elements, the corporate identity book can also contain .................................................................................. , including music that is heard in the company, smells, phone conversation structure and customer service system
The first stage of creating the corporate identity begins with creating a ..................................................................................
The third stage is about supervising the implementation of the system using the CI boo, while the last one consists in ..................................................................................
Writing all rules in the corporate identity book is aimed at creating positive ideas about a given company or its product and consolidating them in the minds of employees and clients. Corporate identity that is clearly associated with a specific company and is key to its ..................................................................................
Source: Funmedia, cc0.
RU85vfc7yIM5o1
Exercise 5
reklama
reklama
After watching the voiced animation, choose the correct adjective or adverb. Po obejrzeniu animacji z lektorem, wybierz prawidłowy przymiotnik lub przysłówek.
Corporate identity is a reflection of all information related to a ...................... company.
The ...................... identity system consists of visual and non-visual elements.
Basic elements include ...................... symbols.
The ...................... elements are listed in the corporate identity book.
There are several ...................... elements worth mentioning.
The first stage of creating the corporate identity begins with creating a ...................... project.
Writing all rules in the corporate identity book is aimed at creating ...................... ideas about a company.
Corporate identity is ...................... associated with a specific company and is key to its success.
Source: Funmedia, cc0.
RDePehaimCKcq1
Exercise 6
reklama
reklama
After watching the voiced animation, match Polish terms with their translations. Po obejrzeniu animacji z lektorem, połącz polskie nazwy z ich tłumaczeniami.
identyfikacja wizualna, księga identyfikacji wizualnej, logotyp, nadzorować, czcionka, pieczątka, struktura prowadzenia rozmów, wdrażać projekt, element wizualny, element pozawizualny
corporate identity
visual element
non-visual element
logotype
stamp
font
corporate identity book
conversation structure
project implementation
supervise
Source: Funmedia, cc0.
m5a9c64e99543b1bd_1534950568941_0
JOB OFFER FOR A COPYWRITER
An advertising agency is looking for a copywriterm5a9c64e99543b1bd_1536082135735_0copywriter in the creative department. Experience in a similar position and fluent knowledge of specialised graphic programsm5a9c64e99543b1bd_1536082140702_0graphic programs are required. The detailed scope of duties includes the following tasks:
- preparation of advertising slogansm5a9c64e99543b1bd_1536082141756_0advertising slogans and texts used in TV commercialsm5a9c64e99543b1bd_1536082142318_0TV commercials, radio commercialsm5a9c64e99543b1bd_1536082142866_0radio commercials and press advertisementsm5a9c64e99543b1bd_1536082143414_0press advertisements,
- creation of radio advertisement scriptsm5a9c64e99543b1bd_1536082144008_0scripts,
- preparation of promotional materialsm5a9c64e99543b1bd_1536082144565_0promotional materials,
- providing sound in advertisements,
- supervision of the film setm5a9c64e99543b1bd_1536082145128_0film set,
- cooperation with the artistic directorm5a9c64e99543b1bd_1536082145730_0artistic director and the creative directorm5a9c64e99543b1bd_1536082146290_0creative director.
If you are interested, please send your CV to the address below.
After listening to the audio recording, decide, which of the following sentences are true, and which are false. Po wysłuchaniu nagrania audio, zdecyduj, które z poniższych wypowiedzi są prawdziwe, a które fałszywe.
Prawda
Fałsz
Client has an appointment with the creative director of the advertising agency regarding the preparation of leaflets.
□
□
Director asks the client if he wants something to eat.
□
□
Client points out at the beginning that there is not much time.
□
□
As agreed, the agency has prepared a product advertisement project for the client’s company.
□
□
The director shows the client the animatic.
□
□
Client knows very well what animatic is.
□
□
Animatic is the next stage of preparatory work for a promotional film. These are animated drawings from the storyboard. Animations are accompanied by dialogues and a soundtrack.
□
□
Animatic is the final version of the advertisement.
□
□
Source: Funmedia, cc0.
RI1UGwvVwxM3T1
Exercise 8
reklama
reklama
Read the following questions and decide, which of them are correct, and which are not. The correct questions move to the “True” category, and the incorrect ones - to the “False” category. Przeczytaj poniższe pytania i zdecyduj, które z nich jest poprawne, a które nie. Zdania poprawne przenieś do kategorii “Prawda”, a niepoprawne - do kategorii “Fałsz”.
Prawda
Fałsz
How can I help you?
□
□
Would like you something to drink?
□
□
We could get straight to the topic?
□
□
What an animatic is?
□
□
What an animatic is?
□
□
Is animatic the final version of the advertisement?
□
□
What if there is something I don't like?
□
□
Can we still correct it?
□
□
That is all you need?
□
□
Source: Funmedia, cc0.
Rzwhdy1fh9Vvf1
Exercise 9
reklama
reklama
After listening to the audio recording, match Polish terms with their translations. Po wysłuchaniu nagrania audio, połącz polskie terminy z ich tłumaczeniami.
dialog, projekt reklamy, ścieżka dźwiękowa, animowany rysunek, film reklamowy, scenorys, czytelność akcji, poprawka, animatik
advertisement project
animatic
promotional film
animated drawing
dialogue
soundtrack
correction
readability of the action
storyboard
Source: Funmedia, cc0.
m5a9c64e99543b1bd_1534950571249_0
COPYRIGHT ACT
Rr1gTiNWsg98Y1
reklama
Source: Funmedia, cc0.
m5a9c64e99543b1bd_1534950572278_0
Pictures
1. SALES PROMOTION TOOLS
The graphics shows two examples of sales promotion and its explanation.
R1XeDe67hAJDX1
reklama
Source: Funmedia, cc0.
Sales promotion is the use of various incentives to purchase goods by making them more attractive. In its scope, a company organises exhibitions and fairs, organises product presentations, offers product discounts and organises customer competitions. All these activities can be divided into commercial and consumer promotion, depending on whom they are directed to.
m5a9c64e99543b1bd_1534950872118_0
2. COMMERCIAL PROMOTION
The graphics presents a situation in which elements characteristic to commercial promotion are distinguished.
R1TiYSgg7iPMq1
reklama
Source: Funmedia, cc0.
The commercial promotion is directed to intermediaries. It can be free copies of products for wholesale and retail recipients, competitions for the best store display, sales bonuses, discounts for a large value of purchases or for repurchase.
m5a9c64e99543b1bd_1534950942804_0
3. CONSUMER PROMOTION
The graphics presents a situation in which elements characteristic to consumer promotion are distinguished.
RK25F828iMsLB1
reklama
Source: Funmedia, cc0.
The consumer promotion is directed to final recipients. Free samples of goods, price reductions, gifts, competitions, lotteries, shows and tastings are used. Various types of loyalty programs for regular clients are also organised.
